CNIB LAKE JOE DOCK-TO-DOCK EVENT

Canadian National Institute For The Blind's Lake Joe fundraiser had to quickly pivot with the COVID-19 pandemic during the summer, which meant a whole new design suite for the event. Working alongside their PR team, I designed a wide range of projects, from flags, to event posters, to health and safety guidelines. A unique part of this project was ensuring each piece not only met CNIB branding guidelines, but also hit readability criteria for their audience with sight loss. Specific fonts, sizing, and the use of black and yellow colours were utilized in order to be visible and accessible for those with site loss, while also celebrating the theme of Muskoka.