"WONDERful" Merchandise

To commemorate Gather Women’s 2019 See Her Rise conference, I designed and lettered a new range of merchandise centered around their theme word "Wonderful". Part of Gather Women's new brand overhaul is to react a younger demographic, while still keeping their 30 year + age range in mind. After several loose sketches, I hit an idea. By combining a serif, captialized font with loose hand lettering, I wanted to fuse together the old and the new. I hand lettered, digitized and then vectorized the "FUL", creating a unique, one of a kind design for Gather Women.